#BEATBOX ALCOHOL PROFESSIONAL#

We also have celebrity investors in the music space, such as DJ duo GTA, DJ Party Favor, and DJ duo Cut Snake.

#BEATBOX ALCOHOL PROFESSIONAL#

On a fun note, professional skateboarder-turned-venture capitalist Rob Dyrdek was one of our early investors and has an ownership stake in the brand. BeatBox Beverages’ Party Punch anticipated the trends and surfed the wave. During our grad years, we noticed the huge quantity of boxed wine and FMBs being consumed at tailgates, parties, and lake and river outings, yet no one had come out with a product that catered to Millennials who drink less beer, seek more flavor and want “healthier” choices. The BeatBox name and packaging obviously relates to that, and our brand is deeply tied to the music festival scene because we’ve had crazy concession success at festivals like Rolling Loud and Splash House. All three of us were united through our love of music. Austin has one of the biggest music and festival scenes in the country, and CNBC rated it the #1 place in America to start a business. The re-reorder rates are crazy: 50 percent of 2018’s accounts re-ordered within 13 weeks.īrizzy Lifestyle What was your inspiration for starting the brand? The turnaround was fast and exciting we ended 2018 doubling our revenue, tripling our depletions, increasing accounts by 450 percent, and increasing points of distribution by 550 percent. Our president and VP of sales quickly pulled us out from wine distributors and found us a great home with beer distributors.

It’s great group with age and gender diversity that has deep, broad industry experience that spans wine, beer, cider and start-ups. So, we hired a top-class president formerly from InBev, a VP of Sales from MillerCoors and a marketing staff from Tito’s, etc. The other problem was distribution: we did not have enough experience to manage distributors or chain accounts effectively. Today, it accounts for 95 percent of our PartyPunch sales. We looked at our audience and their consumption habits and saw that we needed to launch a single serve SKU, so we did that. We needed to make a change, and we knew the problem was not the product because people still loved it. But, in 2016, we started to see it flatline and by 2017, we were running low on cash. Somehow, we managed to ramp up production, keep it all legal and feed the beast. Walmart offered to put us in 3,000 stores. We had distributors from all over the United States calling us, wanting to sell our Party Punch. In 2014, we were lucky enough to land a spot on ABC’s Shark Tank, in which we secured one of the biggest investments in Shark Tank History: $1 million from Mark Cuban himself. We pooled $50,000 from our own savings, friends, and family, all had side hustles, and worked like crazy: making the Punch, packaging it, each of us doing hundreds of in-store tastings every year. We graduated in 2013 and had to make the business more legit. It was so popular that we started to sell it. We made our own “punch,” which was vodka and Crystal Light, funneled into upcycled Franzia bags. To be frank, the genesis was not really business oriented! Austin has an incredible outdoor scene, from days spent on the river to a broad range of concerts. We started our company in 2011 while we were completing our MBAs in Entrepreneurship at the University of Texas at Austin.

Both options are recyclable, sustainable and resealable, so they are perfect for outdoor enjoyment.

The most popular size is a re-sealable 500mL Tetra Pak, though it also comes in a 3L BIB. It comes in four flavors-Blue Razzberry, Pink Lemonade, Fruit Punch and Fresh Watermelon, with Tropical soon to follow.

Our first product, BeatBox Party Punch, is a lower calorie, lower sugar, lower carb, gluten-free, colorful, highly portable, 11.1 percent ABV wine-based cocktail. BeatBox Brand Family Tell us about BeatBox Beverages.īeatBox Beverages develops innovative beverages for the next generation of drinkers.

Beatbox alcohol